We found almost a quarter of Britons would wait until an older relative had already suffered problems before broaching the subject and 60% of over-65s are too embarrassed to bring up the subject themselves.
We’re working with Embarrassing Bodies host Dr Dawn Harper and This Morning presenter Ruth Langsford to tackle the stigma around care and show how telecare can help. Our research shows that no matter where you live in the UK, people are experiencing similar issues. Find out more.
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