Circle Housing launches new brand

01 November 2013

Circle Housing, one of the UK’s largest providers of affordable housing, has launched a new brand to bring together its specialist services, which include private sales and home care.

Centra is the new trading name for Circle Housing’s four specialist businesses, previously known as Circle Living, Circle Support, Your Lifespace and Invicta Telecare. The new brand has been created to provide a single identity for customers. 

Circle Housing’s full range of specialist services will now be delivered by Centra. This includes sheltered housing and in home care and support services, industry-leading telecare, the management of leasehold, market rent and commercial property and private sales.

Centra’s launch is part of a larger overhaul of the way Circle Housing communicates with its customers. A new website – – will launch on 31st October, to give customers a much simpler way of accessing information, products and services. The housing provider has also brought its nine housing partners in line with a single Circle Housing identity, while retaining their local names.

Mark Rogers, Circle Housing’s CEO, said: “This is an exciting development for Circle Housing and our new brand, Centra. We’re already extremely proud of Circle Housing’s track record in delivering specialist services that make a real difference to the lives of our customers and contribute to our wider role as a social housing provider of more than 66,000 homes.

“Centra has been launched to make the most of our successes, by bringing them into one single identity. This will allow us to build an even more positive future for Circle Housing and our customers who will now find it much easier to find out about the full range of services we offer.”